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Worldwide Online Payment Solutions Support Operators and Players with the Secure Flow of Real Money Trade
Tuesday 16th June 2009 - NEOVIA Financial Plc (LSE: NEO), the independent global online payments business, announces the launch of its services for the Massively Multiplayer Online Gaming (MMOG) market by providing a secure global payment solution that supports real world trading for virtual products and services. As part of this initiative NEOVIA also confirms a recent contract win with leading MMOG publisher MindArk, operator of the leading virtual world Entropia Universe.
The real money trading on and around MMOG sites represents a multi-billion dollar global market. It is estimated users’ spend on such MMOG sites will increase to $9bn 1, including subscriptions, virtual land, retail products and services by 2010 2. Games Investor Consulting, an industry analyst, has predicted the micropayments market for multiplayer role-playing games will grow by 40% to 50% in 2009.3
To manage the flow of this money between the operator, retailers and players, the enhanced NEOVIA Payment Suite has a raft of capabilities ideally suited for the demands of the MMOG market. The products support local deposit options as well as local languages and currencies for key countries. This means increased and efficient penetration into emerging territories for MMOG operators, supporting countries where credit cards have limited use online and non-card payments types are preferred such as iDEAL in the Netherlands, giropay in Germany and Carte Bleue in France.
Retailers and operators can rely on NEOVIA for effective fraud control and anti-money laundering policies, and players benefit by using the NETELLER e-wallet, part of the NEOVIA Payment Suite, which allows them to spend securely online without revealing their card details.
Due to small transaction values and high fees, players are not easily liquidate or transfer their “virtual assets” outside a game, plus virtual assets are non-transferable as only a few sites offer easy methods to cash-out. To overcome this, NEOVIA has enhanced its e-wallet micro-payment capabilities to support the multiplayer/video online gaming industry.
For additional revenue stream generation and cross-selling opportunities, NEOVIA also offers its Merchant Co-branding Program. This allows operators and merchants to acquire new, extend value from active, or reactivate dormant customers. It provides conversion-landing pages, co-branded e-wallets and targeted special offers.
Jan Welter Timkrans, CEO of MindArk, said: “NEOVIA’s payment solutions will help enhance and expand Entropia Universe as the leading virtual platform for entertainment, commerce and avatar development. The enhanced NEOVIA Payment Suite will enable our users to develop and extend their e-commerce activities within Entropia Universe.”
Dan Starr, Executive Vice President, NEOVIA said: “With this significant new version we believe we are offering the broadest and best global Payment Suite on the market. NEOVIA is ideally suited to support these types of payments and the MMOG market. We have proven ability to support online merchants and because our NETELLER e-wallet can be used with thousands of entertainment and retail sites, players can take their money and spend it elsewhere. We look forward to working with MindArk and further developing our relationship with additional product enhancements for Entropia Universe." |
